Hero MotoCorp-backed Ather Energy to raise Rs 200 cr for e-scooter plans

Ather plans to launch its 1st e-scooter in 2018, sell 20,000-30,000 units per year

Smart electric scooter start-up Ather Energy, backed by two-wheeler major Hero MotoCorp, is looking at differentiating itself in the segment with digital support through doorstep delivery of scooters and personalised support with customers mapped to dedicated support personnel.

The company is planning to raise over Rs 200 crore to support the commercial launch of its first vehicle by next year. The company has also set a target to sell around 20,000-30,000 units in three-four years. 

Ather does not intend to restrict itself to manufacturing automobiles alone in the future, said a senior company official.

Ather Energy CEO and co-founder Tarun