While it has not been a great start to the festive season, Hero MotoCorp indicated that demand is reviving. The company expects sales growth in the festive season to be in the 8-10 per cent range.
Hero, which posted volume growth of 5.5 per cent year-on-year in the September quarter, is banking on higher rural growth and new launches to improve volumes.
The two-wheeler segment is grappling with higher cost of ownership due to changes in upfront insurance payment, higher fuel costs, increasing financing costs as well as price hikes implemented by manufacturers.
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