Hero rides on green mobility, plans futuristic cycle stores for youngsters

Built from the ground up, Sprint stores are fully equipped to meet the 3S of retail business, namely sales, service and spares

Hero Cycles is pedalling along to tap into its nationwide distribution footprint and push sales of e-cycles at a time there is a growing thrust from industry and government for clean mobility and green commute. And as the Ludhiana-based manufacturer looks to expand its store count to facilitate this, its mantra is delivery of “experience”.

The company’s distribution footprint consists of 5,000-plus traditional multi-branded cycle stores and a growing network of franchisee-led futuristic cycle stores called Sprint. It has 120 Sprint stores in 85 cities. The cycle manufacturer dubs these e-connected stores as a young and refreshed version of its