High demand in luxury car market will sustain: Mercedes India CEO Schwenk

We think these new products drove in customer confidence into the brand and our customers appreciated this momentum, said Schwenk

For Martin Schwenk, the head of the Indian unit of iconic German automaker Mercedes Benz, 2020 was a year of learning. While, there has been massive pressure on the automaker’s performance because of the lockdown and low consumer sentiment, Schwenk says thing have improved drastically since September and he is confident about launching 15 new models in 2021, the highest in a year for the firm. Edited excerpts:

What gives you the confidence to launch 15 models when consumer spending has taken a hit?

We have seen a strong recovery in sales since September, with growth every month, and it has reached