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Mercedes-Benz is expected to reach its goal of becoming the largest premium carmaker four years early - a feat achieved, ironically, only after it stopped chasing market share and focused on making stylish high-tech cars loved by consumers.
Introducing an elegant, sporty design and establishing itself as a pioneer in new technologies like autonomous driving has helped revive the Mercedes brand which analysts say will help keep the Stuttgart-based carmaker ahead of the pack.
The achievement is a coup for Daimler Chief Executive Dieter Zetsche, who struggled to revive the company following a messy divorce from mass market brand Chrysler in 2007.
