Himalya International today announced its entry into nutraceuticals and dietary supplements market. The company has launched nutritional supplement under brand name 1 daily in Delhi NCR. It has tied up with Global Reliance Inc for technical collaborations and has launched four products under the brand name 1 daily.
The company has launched separate supplements for men and women keeping in view their distict anatomy and physiological requirements. It plans to launch its products in other metro cities in a phased manner. The products would be launched in Bangalore and Hyderabad in next week and in Mumbai and Pune by the end of March 2010.
Man Mohan Malik, Chairman, Himalya International said, " India's nutritional supplement market is expected to cross Rs 25,000 crore by 2020 due to changed lifestyle and growing awareness about nutritional supplements among middle class. We expect sales of around Rs 100 crore in the segment by 2013-14".
