Hindu Group to broaden vernacular play with Tamil magazine launch

The move comes as the language market is expected to drive growth in the print sector

The Hindu Group, one of the largest and oldest publishing houses in India, is looking to broaden its vernacular-language play with the launch of a new Tamil weekly magazine. The group, publisher of English dailies The Hindu and Business Line, also has a Tamil version of The Hindu.

The move to enter the estimated Rs 5-billion Tamil magazine market, considered to be a crowded one, comes as the language publication space booms. 

The recently released Indian Readership Survey (IRS) 2017 said that magazine readership almost doubled to 78 million last year from 40 million three years ago. Twenty-one million readers of this