Hindustan Unilever cuts prices of soaps, detergents after 2 years of hikes

Growth in volumes in the recent past was affected due to a significant surge in product prices

Hindustan Unilever (HUL), one of the country’s largest fast-moving consumer goods (FMCG) players, is learnt to have cut prices of its leading soaps and detergents this month by 2-19 per cent, according to the company’s distributors.

The cuts come after consistent price increases by the company as well as its peers, following the sharp rise in raw material prices in the past several months.

It is only recently that prices of raw materials have started to correct from peak levels in the June quarter. In the last four quarters, analysts said, FMCG companies have taken price increases of 8-15 per