Business Standard

Hindustan Unilever draws flak for new Brooke Bond Red Label ad film

This is the second instance in three months where HUL, also the country's largest advertiser, has courted controversy over its commercial

HUL
Premium

Viveat Susan Pinto Mumbai
Hindustan Unilever (HUL), the country’s largest consumer goods company, is in the eye of a storm over an advertisement for tea brand Brooke Bond Red Label. Reactions have been so sharp that #boycotthindustanunilever was among the top five Twitter trends for a while on Thursday, with users, including yoga guru Baba Ramdev commenting about it.   

The ad shows a man leaving his father in a crowd at the Kumbh before experiencing a change of heart. The video was first accompanied by a tweet, which went: “Kumbh Mela is a place where old people get abandoned, isn’t it sad that we

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in