Hindustan Unilever (HUL), the country’s largest consumer goods company, is in the eye of a storm over an advertisement for tea brand Brooke Bond Red Label. Reactions have been so sharp that #boycotthindustanunilever was among the top five Twitter trends for a while on Thursday, with users, including yoga guru Baba Ramdev commenting about it.
The ad shows a man leaving his father in a crowd at the Kumbh before experiencing a change of heart. The video was first accompanied by a tweet, which went: “Kumbh Mela is a place where old people get abandoned, isn’t it sad that we