Hindustan Unilever (HUL) has increased the prices of its soaps and detergents this month by 3-20 per cent, across the Wheel, Rin, Surf Excel, and Lifebuoy range of products.
This comes on the back of rising raw material costs, which had forced the company to initiate several similar rounds of price hikes last year, too.
The sharpest increase in the latest round is for Surf Excel’s bar, which has seen its price increase by 20 per cent from Rs 10 to Rs 12. The price of Lifebuoy’s 125 gms pack has been increased from Rs 29 to Rs 31, while the 125