 "Brand experts as well as the advertising regulator Advertising Standards Council of India (ASCI) have been vocal about the need for change")
Fast-moving consumer goods major Hindustan Unilever Ltd's (HUL's) flagship skin care brand for women Fair & Lovely will now be known as Glow & Lovely.
"Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition," the company said on Thursday.
The men's range of Fair & Lovely will be called Glow & Handsome. HUL said the next step in evolution of its skin care portfolio is to have a more inclusive vision of positive beauty.
A week ago, the company had said it will stop using the word
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