Business Standard

Hm Rolls Out Pajero, Tag At Rs 32.8 Lakh

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BUSINESS STANDARD

Hindustan Motors (HM) has finally introduced the Pajero, the luxury sports utility vehicle (SUV) from the stable of its technical collaborator, Mitsubishi Motor Corporation, Japan.

At Rs 32.8 lakh (ex-showroom, Mumbai), the Pajero is priced lower than the Mercedes M-Class, at Rs 38-42 lakh, its only competitor in the super luxury SUV segment.

At a press conference late Monday evening, B K Chaturvedi, president of HM said, "We are hoping to introduce the vehicle with the 2.8-litre engine option latest by December. It will be imported in the completely knocked down (CKD) form."

The Pajero comes with a 3.2-litre turbo-charged DI-D (diesel) engine that delivers 158 bhp of power. The vehicle will be available at 14 dealerships across India, senior company executives said. The company is expecting to sell about 250 vehicles a year, they added.

 

Deliveries will, however, take place only 90 days after customers book their orders by paying the full amount in advance.

The CK Birla-controlled company is also planning to introduce the smaller and more economical variant of the Pajero, powered by a 2.8-litre diesel engine, by end-2002. The company is expecting higher sales of around 30-40 units a month of the vehicle.

The 2.8-litre version is expected to be priced at Rs 25 lakh, company executives said. Pajero is the second Mitsubishi vehicle to be introduced in India by HM.

S Vasudevan, general manager, said the company does not expect any competition from super luxury cars such as the Mercedes E-Class. "For many customers, an E-class purchase is complementary to the purchase of a Pajero, it may not be a choice between the two."

The company is also considering a 1.8 litre engine option on the Mitsubishi Lancer, its existing offering from the Mitsubishi stable. However, senior company executives declined to specify a date for introducing the new variant.


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First Published: Aug 14 2002 | 12:00 AM IST

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