Home appliances remain immune to Covid, lockdown relaxation boosts demand

28% consumers keen on buying home appliances, while other discretionary spending is on hold, says Nielsen survey

While saving money may be the need of the hour because of the Covid-19 pandemic, consumers, according to a Nielsen survey, appear willing to set aside some cash for buying durable goods.

The just-released survey says 28 per cent consumers in 12 cities across the country were open to the idea of buying a home appliance in the next few weeks, even as all other discretionary expenditure, including going on a holiday, buying a two-wheeler or a four-wheeler and renovating the house, has been put on hold.

“We wanted to understand what consumers were thinking during the Covid-19 crisis, which