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Home-shop channel, Shop CJ, to launch Telugu, Tamil versions

Shop CJ reaches out to 65 million households in the country

K Rajani Kanth Hyderabad
Home-shopping television network, Shop CJ (formerly Star CJ Network India), a 50:50 joint venture between South Korean home-shopping major CJ O Shopping Co Limited and private equity firm Providence Equity Partners group, is planning to launch regional language home-shopping channels in Telugu and Tamil.

"The Telugu and Tamil versions of Shop CJ will be launched during this year," Shop CJ chief executive officer Kenny Shin told mediapersons on Thursday.

Operating in the Rs 5,000-crore TV home-shopping market in India, Shop CJ reaches out to 65 million households in the country.

Stating that the company was consolidating its place in Telangana and Andhra Pradesh, Shin said the key retail category for the company in Hyderabad was home appliances, kitchen and household goods, which contributed about 50 per cent, while 17 per cent of Shop CJ's sales came from technology products.

 

"At present, Shop CJ has 225,000 sft of warehousing space across the National Capital Region, Bengaluru and Mumbai. We are in the process of setting up a 75,000-sft warehouse in Kolkata with an investment of Rs 50 crore," he said, adding that Shop CJ's turnover was poised to cross the Rs 1,200-crore mark this year, a 40 per cent growth over Rs 850 crore clocked last fiscal.

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First Published: Jun 19 2015 | 1:18 PM IST

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