Homegrown Kwality to fight it out with Kellogg's to capture cereals market

Plans to set up second plant in Central India to go pan-India

Giving a tough fight to multinational firm Kellogg’s, home-grown fast-moving consumer goods major Kwality will be coming up with its second manufacturing unit in central India dedicated wholly to breakfast cereals production.

With an ambition to go national in the next two years, the new unit to come up by 2021 will help the Bengaluru-based firm to expand in the northern and western markets, especially Madhya Pradesh, Gujarat, and Maharashtra.

The manufacturing unit will have an annual production capacity of 500 tonnes, compared to the Bengaluru plant which produces 425 tonnes of cereals per year. The current plant also has