Honda bets big on recovery of rural demand, upcoming festive season

Rural sales at present are around 23 per cent of overall sales, which is nearly the same as in pre-Covid times

Honda Motorcycle & Scooter India (HMSI) is betting big on recovery in rural demand and increase in sales from the festive season.
 
A top executive of the company on Friday said rural demand has almost recovered to what it was last year.
 
“We were not getting volume uptick till Unlock 3.0, but now with unlock happening in the urban areas as well, close to 95 per cent of our network is open. Almost similar contributions from urban and rural areas are coming, like before the pandemic. So, we are not seeing much of a difference in urban and