Honda Cars seeks synergy with two-wheeler business for rural growth

HMSI is a strong player in the domestic two-wheeler market and had a 27% market share in FY17

Japanese car maker Honda, which gets most of its India sales from urban markets, is trying to use the wide presence and market experience of the group’s two-wheeler business here to expand volumes in semi urban and rural areas.

“The motorcycle business has lot of dealers, especially in rural areas. Our business has been focussed on big cities. Now, the market outside cities is expanding and we are appointing dealerships in tier III cities. We are trying to get feedback and experiences of regional markets from the motorcycle business. There can be some synergies,” Yoichiro Ueno, President and CEO at Honda