Honda drives project to shore up dealer profitability, expand revenue mix

Company to help dealers build secondary income sources like insurance, finance, after-sales, accessories

Japanese car maker Honda has its eyes on improving profitability and performance of its dealerships. An exercise has been launched for the dealerships.

Honda Cars has over 350 touch points in the country with focus on sales, spares and service. "Dealers are investors and so their return is most important. We have started a big project to improve the profitability. We are analysing their profitability, giving them feedback, conducting group studies using the profitable dealers as a benchmark," said Yoichiro Ueno, President and chief executive officer at Honda Cars India, the fifth largest player in domestic car market.

Ueno said the focus