Business Standard

Honda eyes a bigger ride from the new City

It has been launched at a price beginning Rs 8.5 lakh and top end variant is priced at Rs 13.5 lakh

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Yoichiro Ueno, president & CEO, Honda Cars India Ltd. Photo: Sanjay K Sharma

Ajay Modi New Delhi
Japanese car maker Honda is eyeing a bigger sedan ride from the launch of its fourth generation City, which has been facing a challenge from rival Maruti Suzuki's Ciaz. City, the best-selling model for Honda ever since it entered India in 1998 and segment leader for years, is now behind Ciaz in volumes.
"Since the Honda brand was established in India with the City as the first product, it holds a special place in the company and also among the customers. With this relaunch, we believe we will regain the segment leadership," said Jnaneswar Sen, senior vice-president (sales & marketing), Honda

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