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Honda Motors to sell premium hatchback

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Bloomberg Mumbai
Honda Motor, Japan's second- biggest automaker, plans to sell the Jazz or another premium small car to boost sales in India, where almost three-fourths of cars sold are hatchbacks.
 
"Whatever we bring here will be part of our global range, it will be a global model,'' said Jnaneswar Sen, senior general manager, marketing, Honda Siel Cars India, the local unit.
 
Honda Motor's market share is a 10th of rival Suzuki Motor in India, where fuel efficiency and cost influence buying decisions more than styling, safety features or brand value. Small cars also enjoy tax advantages in India.

 
 

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First Published: Sep 12 2007 | 12:00 AM IST

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