Honda Motorcycle and Scooter India Limited (HMI), the 100 per cent two-wheeler subsidiary of the Japan-based Honda Motor Company, aims to sell 11000 units of its latest bike- CB Twister in the Orissa market in 2010-11.
The two-wheeler major has set a pan-India sales target of 2.2 lakh units of the bike in 2010-11 which would be available to the customers by the end of this month.
Prabhu Nagaraj, assistant general manager (customer service), HMSI said, “We have targeted to sell 2.2 lakh units of CB Twister across the country in 2010-11. Five per cent of our overall sales of this bike is expected to come from the Orissa market.”
The two-wheeler major clocked sales of 23,000 units of all its models in Orissa in 2008-09.
HMSI aims to record a pan-India sales volume of 12.5 lakh across all its models in the current financial year. In the next fiscal (2010-11), the company is eyeing sales of 15 lakh units.
Presently. HMSI has a 13 per cent share in the Indian two-wheeler market, the size of which is estimated at 80 lakh units per annum. Around 50 per cent of the bike sales in the country comes from the 100-110 cc segment.
Asked on HMSI's plans to set up an all-new manufacturing facility, Nagaraj said, “At present, we have a manufacturing plant at Manesar (Haryana) with a capacity of 1.5 million units per annum and we intend to expand its capacity to 1.8 million units per annum. The capacity expansion plan will be achieved in the near future.”
On introduction of new models, he said, “We will be rolling out new models from time to time depending on the requirement of the customers. Right now, we are focused on expanding our range in the 100-110 cc segment and we will also be rolling out upgraded versions of our existing models in the next fiscal.”
HMSI is also looking to export around 80000 units of its different models in the current fiscal as against 55000 units exported in 2008-09. The company exports its models to Europe, West Asia, Australia, South America, Nepal and Bangladesh.
