Horlicks flips the coin with a new campaign as ownership changes hands

The ads this year show mothers whose children are training to be doctors and engineers using the Horlicks bottle as a mark of reassurance and stability

Over the years, the Horlicks bottle with its trademark shape and colours has become an easy identifier. On cluttered shelves, it stands out a mile and in Indian kitchens where recycle-reuse is more than a catchy slogan on a T-shirt, the bottle outlives the product it carries. This is the familiarity that the brand, formerly with GlaxoSmithKline (GSK) Consumer and now owned by Hindustan Unilever (HUL), is looking to invoke in the latest campaign, version 2.0 of #FearlessKota. 

By using known and accepted terms of engagement between the brand and its consumers, the advertisements seek a permanency for the