Hotel industry won't have discretionary pricing power anytime soon: SAMHI

Goldman Sachs-backed SAMHI has cautioned the hotel industry that the sector will not have discretionary pricing power anytime soon and the inflation-adjusted growth in room rate will be in single digits.

SAMHI, a hospitality sector asset owner with a portfolio of 30 hotels and 4,000 rooms, works with multiple brands from leading hotel chains like Marriott and IHG.

Ashish Jakhanwala, founder and CEO at SAMHI, said consumers are reluctant to accept a high tariff.

“I firmly believe that a meaningful rate growth is coming. But I think the definition of meaningful is different for different people. To me, it means