Business Standard

Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

Trust building is a function of cleanliness in the post-pandemic market, say marketers
Premium

Trust building is a function of cleanliness in the post-pandemic market, say marketers

Shally Seth MohileArundhuti Dasgupta Mumbai
Looking into the camera, mask and glove in place, the staff at Taj Hotels vouch for the safe processes being employed in their properties in a short video welcoming people back to the hotel. On a similar note, Oberoi Hotels has launched a social media campaign with its housekeeping, front office and kitchen team bantering over how they have spent the lockdown, smartening up their hospitality protocol. MakeMyTrip has a Corona handbook, ITC Hotels has a video about the hygiene focus at its properties, and Airbnb conveys the same message through a new cleaning handbook for its hosts on its

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in