 "Hotstar offers free content to expand its base in Tier-II, Tier-III cities")
Star India-owned over-the-top platform Hotstar on Tuesday announced a new 360-degree marketing campaign (Hotstar ka vaada, free entertainment sabse zyada) offering select free content, including movies, television shows and news, to users in ‘Hindi-speaking’ markets of Tier-II and Tier-III cities. Hotstar’s free content includes movies like Chhichhore, Mission Mangal; TV shows from Star Plus like Yeh Rishta Kya Kehlata Hain, Nazar, Kasauti Zindagi Kay and Star Bharat like Savdhaan India along with News.
“The next wave of growth for OTT platforms will come from smaller cities as adoption picks up. In fact, non-metros today outstrip metros in terms of video
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