Makers of products usually in demand in summer, such as air conditioners, beverages and ice cream, are hopeful of a boost in sales with the hot season setting in early in the west and the south.
In February itself, Mumbai recorded unusually high temperatures, touching 36 degrees Celsius. Bengaluru and Chennai, too, recorded high temperatures.
This summer is likely to be hotter and drier than the previous one, according to the India Meteorological Department and private forecaster Skymet.
As a result, air conditioner, beverage and icecream makers are looking to clock sales growth of 15-20 per cent this summer.
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