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The household insecticide market in India is pegged at Rs 3,600 crore, of which 85 per cent is cornered by mosquito repellants.
“Uttar Pradesh accounts for roughly 10 per cent of the domestic insecticide market,” FMCG major Godrej Consumer Products Limited COO (sales and marketing) Sunil Kataria said here.
Godrej commands 50 per cent market share in the domestic mosquito repellent segment through Good Knight and Hit brands.
The company has recently launched a new mosquito repellant targetting 55% of the households, who still do not use such products.
'Good Knight Fast Card' would be cheaper than mosquito repellant coil, vapouriser and aerosol products. Single usage of Fast Card would cost a consumer Re one only.
“We wanted to make mosquito repellant more affordable to the households to fight vector borne diseases, such as malaria and dengue,” he added. The company is counting on its vast network of point of sales numbering about 4 million to reach out to consumers.
