Since late 2018, Paras Chopra has enabled people to vicariously grow their own organic vegetables in small parcels on his 55-acre farmland in Gurugram. Now, the seasonal produce from a larger portion of the land is feeding a spurt in demand.
Kosara, the app-based community farming venture that Chopra set up, is now delivering products within a week of registering new subscribers — those who simply want the organic farm produce. Its regular subscribers have their own virtual kitchen gardens, typically 700 sq ft, where vegetables of their choice are grown by local farmers. Kosara charges Rs 3,000 per month