How Amul is changing the face of dairying in Jammu & Kashmir

Currently, 15,000 farmers are participating in the dairying programme

Shaista Yusuf is a happier person these days. The resident of Jammu & Kashmir (J&K), now associated with violence, is seeing prosperity seeping in through a white revolution.

The 19-year-old resident of Goosu in Pulwama town, about 40 km from Srinagar, makes an additional Rs 5,000-6,000 a month through dairy farming, thanks to an initiative by Amul. The steady source of livelihood pays her college tuition. The two cows owned by her family, traditionally in the embroidery business, helps her contribute to a milk collection initiative, similar to the one Amul had started in Gujarat.

The white revolution, slowing spreading