How award-winning Indian campaigns are melting hearts in the Cannes ad-fest

TBWA's One Mindful Mind helped India open its account at the Cannes Ad Fest, bagging a bronze Lion each in health care and print and publishing

The story of two girls from Uttar Pradesh, who bridged the gender divide to run their father’s barbershop, melted hearts in faraway France. Procter & Gamble’s ad film Barbershop Girls for brand Gillette, which won a silver in the Entertainment Lions for Music category at the on-going Cannes Ad Fest, is one of three key campaigns that have brought laurels to the Indian contingent so far. The other two campaigns are Wunderman Thompson’s Blink and TBWA India’s One Mindful Mind. 

Metals is industry parlance for awards.

Narrated from the perspective of a little boy who hails from the same village as the