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How backpack-maker Wildcraft carved plan B to rise up during Covid crisis

Flipkart- and Sequoia Capital-backed company looks at selling over 30 million face masks this quarter

Wildcraft mask
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According to a Clothing Manufacturers Association of India survey, the domestic apparel business has reported almost zero production of regular items in May.

Samreen Ahmad Bengaluru
As the nation was bracing for lockdown in March, backpack maker, Wildcraft which was on the verge of shutting down its stores, came up with a plan-B. 

The Flipkart- and Sequoia Capital-backed company, which had experience in making masks and PPE kits for defence forces, diversified in manufacturing lines to continue being in business. It quickly scaled up those business to produce tactical gear as demand for it shot up post the Covid-19 outbreak. 

“We are today looking at selling over 30 million masks in domestic market in this quarter, and multiples of that in exports,” said the company’s cofounder Gaurav Dublish.

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