When Jairaj Bhattacharya looked at India’s ballooning edtech sector, he realised it was almost exclusively focussed on the top end of the market — the richest kids, the most expensive products, the biggest money spinners. Typically, the products cost anywhere between Rs 50,000 and Rs 2 lakh for a yearly subscription were in English and required both internet connectivity and some form of device access. Yet the widest gaps in India’s education and learning progress were at the bottom end — the 100 million children who could not afford any of the above.
Bhattacharya, together with two of his classmates at