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Sunday, December 22, 2024 | 11:47 PM ISTEN Hindi

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How Jeff Bezos' Amazon is fighting door to door to beat Mukesh Ambani

The world's largest retailer is permeating the complex tapestry of the only billion-people-plus market open to it

Amazon
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The U.S. e-commerce firm is approaching zero hour in India.

Andy Mukherjee | Bloomberg
If it wasn’t for last year’s extraordinary events, there would be nothing even remotely remarkable about Jayshri Hodkar’s struggle to survive as a single mother of two on the earnings of her tailoring shop, a single machine in one room of a rented house.

It’s one of those tens of millions of tiny businesses you see everywhere in India. Most are so nondescript it's hard to imagine that together they supply the wheels on which the $2.7 trillion economy runs. Their value only became clear when the wheels came off.

This week last year, Prime Minister Narendra Modi announced a sudden, complete

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