Business Standard

How meat startups are leveraging technology to bring best quality produce

The trucks that move produce from farms to slaughter houses and retail stores have IoT-enabled trackers that track the produce and periodically send temperature data

meat startup
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FreshToHome, the Bengaluru-based online meat startup, uses an IoT-based technology to track the temperature of the product

Samreen Ahmad
Meat startups that sell their products online are leveraging technology to bring the best possible produce to the consumer’s table, so that the convenience of ordering meat and seafood online is matched by access to products with guaranteed quality.
 
Whether it is FreshToHome, Nandu’s, Licious or Meatigo, they have all adopted technology-enabled systems such as automated feeding systems, patented apps, enterprise resource planning (ERP) systems and Internet of Things (IoT)-based trackers to make sure fresh and contamination-free produce reaches the end-consumer.
 
For instance, FreshToHome, the Bengaluru-based online meat startup, uses an IoT-based technology to track the temperature of

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