Business Standard

Saturday, December 21, 2024 | 07:37 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

How new brands are reshaping the fitness industry - and our bodies

A Hrithik Roshan Xtreme group session, a 3 am gym routine or a DIY home workout, it's all possible

A group class at a Cult centre
Premium

A group class at a Cult centre

Veer Arjun Singh
Unless you are Dwayne “The Rock” Johnson who needs to work out at 5am every day in his “Iron Paradise”, a movable gym with 40,000 pounds of equipment will not follow you around. Pardon my accusatory tone but can we please stop saying “If I were a celebrity and had millions of dollars to look a certain way, I would”? And stick to less intelligence-defying excuses such as “I can’t work out with other people in the room”, or even “Gyms have too many mirrors”?

As for those who “prefer to be this way'', the corporate world is in bad

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in