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Monday, December 23, 2024 | 01:54 PM ISTEN Hindi

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How ShareChat is helping local brands with language-focused advertising

As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand integrations

ShareChat
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Much like what video-sharing app TikTok has done, ShareChat and several others are mining the large, mobile-first market in small towns

Neha Alawadhi New Delhi
Local language social media platform ShareChat is engaging with hyperlocal brands, as well as helping established brands reach a wider audience through local language focused advertising campaigns, as its monetisation strategy takes hold. And at a time when brands are struggling to keep customers engaged in a meaningful manner, they find that focusing on local concerns and speaking in local tongues could help bridge the gaps.

“We have been witnessing a healthy growth since we opened our platform for brand integrations,” said Sunil Kamath, chief business officer, ShareChat. “Our regional strength in Tier 2, 3 and 4 cities, coupled with our

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