How Tata Motors used 'GEAR logic' to turn around its passenger vehicle biz

As the company pulls all stops to win over passenger vehicle buyers, the programme wages war on costs and quick implementation of ideas

Mayank Pareek, president of the passenger vehicle (PV) business at Tata Motors, says he's glad to keep his team in a permanent state of paranoia.

An obsession for cost control has helped the maker of the Hexa sports utility vehicle and Tiago hatchback turn on its head, with a steady climb in sales over the past 18 months. From where it plans to start making money.

This new obsession on cost control is powered by the company’s ‘GEAR’ (Generate idea, evaluate, action and realise the idea) programme. Implemented for the PV business at the start of the ongoing