Rajesha, who owns a mobile store in Gauribidanur in Karnataka, earlier used to purchase products from local distributors and had only a limited range of models to offer. But, now he sells a wide range of mobile phones, including those from premium brands, at his store after joining Nandan Nilekani-backed technology platform ShopX, run by 10i Commerce Services, and earns an additional Rs 20,000-30,000 per month.
The Bengaluru- based company offers the ShopX app to help small retailers to participate and benefit from the digital economy. Founded by Amit Sharma and Apoorva Jois in 2015, ShopX aims to build a highly