How Tiger-backed Geniemode is building powerhouse for world fashion players

Their firm, Geniemode, today has over 250 suppliers in India and Bangladesh to serve some of the biggest names in fashion globally

At a time when founders are hard pressed for funds, Tanuj Gangwani and Amit Sharma, ex-Limeroad colleagues and now founder of Geniemode, managed to raise its Series B in April of 2022 from Tiger Global. Just as the funding winter was setting in.

Both met at Limeroad—Gangwani a CA, company secretary and certified management accountant was CFO and co-founder at the company since 2013 to 2020; and Sharma was director-sourcing for two years starting 2014. Both realised there was room to improve global sourcing for fashion and home segments.

The going wasn’t easy simply because the duo intended to offer