How to understand these 15 e-commerce metrics and make decisions from them

The concepts & decisions explained here are equally valuable for any other analytics tool, reports Tech in Asia

I’ve been working as a product manager for e-commerce businesses for the past 10 years, including five years at a company with a multibillion-dollar revenue. In the last few months, I’ve been helping people improve the performance of their online stores. But I’ve found that most of the help people needed were actually with understanding their business’ current status and the information they need to see in order to make the right decisions.

Basic metrics

There are certain metrics that you should analyze every day, as they provide the most basic information about the performance and health of your e-commerce