How to win at social media for your start-up

Social media marketing for your start-up might not be as simple as you think. Tech in Asia gives you some tips to get started

Step 1: Know your product

Understanding your product well and how it benefits your consumers is a good way to start. Put some thoughts into your marketing messages. Think in the shoes of a consumer: Are you offering practical value to the consumer? Are you making an emotional connection with them? 

Step 2: Know your audience

If you are unsure about the target audience for your product, do not consider your first Facebook campaign, especially if you are intending to invest some cash in it. 

Step 3: Know where they hang out

There are over a dozen social media networks in the market and each channel appeals to a certain demographic. If you know your customer profile, you should have no problem determining where they lurk online. 

 

Step 4: Develop your content

A content strategy is what will keep your followers engaged. As you craft your content strategy, first ask this question: Why should my readers care about my content? Am I providing value? 

Next, determine your content mix by planning the relevant content types that you should employ for your product.

Lastly, determine your brand voice.
 

Step 5: Quantify and measure

With so many numbers showing on the Facebook Insights and Twitter Analytics pages, which should you focus on?

For starters, create a spreadsheet to record your data across time, preferably on a weekly basis. Focus on engagements (likes, comments and shares) and clicks. As you experiment with your content mix, annotate every change on your spreadsheet to measure the growth contributed to each experiment.

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This is an excerpt from Tech in Asia. You can read the full article here.