 "TV, watching tv")
The Telecom Regulatory Authority of India mandated the implementation of a new tariff order this year. A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour
- 92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
- 62% of residents in north India look at the change favourably.
- 32% residents from south India are not so optimistic
- 52% of those who migrated went for à-la-carte channels, 24% kept all free channels whilst adding very few
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