How will Google make a niche for itself as it enters censor-happy China

The secret is out — Google is building a search engine for China.

After deflecting questions from reporters for months, CEO Sundar Pichai acknowledged in October Google’s plan to build a mobile app that will serve Chinese users — and thus comply with Chinese government censorship mandates.

But big questions remain. Namely, how will this actually work? To keep the censors happy, Google will need to invest significant human, financial and technical resources to keep up with China’s unique and exhaustive approach to controlling online information and speech. While the company may be prepared to make some concessions (and substantial