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According to the latest data released by market intelligence and research firm, IDC, Hewlett-Packard (HP) repositioned itself as the number one PC brand in India in October-December period of CY2012 with a market share 16.5%. Lenovo slipped to number-two position during that period with a market share of 13.2% followed by Acer at 12.1%.
In the Q2 of CY12, Lenovo enjoyed 16.9% share in Indian PC market as a percentage of total shipments.
“HP’s growth in Q4 of CY 2012 was driven by strong sales/marketing campaigns and good mind-share among consumers. This momentum was driven by the fact that portable computers continue to gain in dominance among the PC market segments despite weaker overall PC marketplace,” said Venu Reddy, Research Director, IDC in a statement.
However, for the full year (2012), Lenovo positioned itself as the number one PC brand in India with a market share of 15.9%. This was primarily driven by its execution of the Tamil Nadu government free laptop programme for students.
HP and Acer enjoyed 15.2% and 13.2% shares respectively in 2012, according to IDC Asia Pacific Quarterly PC Tracker for CY2012.
HP’s Printing and Personal Systems (PPS) Group offers desktop and notebook personal computers, workstations, handheld computers, inkjet and laser printing systems among others. In December last year, HP launched its first ultrathin hybrid PC, HP ENVY X2.
“HP’s position as No. 1 yet again is a testament to the trust that our customers place in HP’s innovation, rich product portfolio and support infrastructure. We are also confident that 2013 will be a successful year for us and we will live up to our customers’ expectations to come up with most innovative products,” said Vinay Awasthi, Senior Director - Product Category, PPS, Hewlett-Packard India.
