HT Mobile Solutions, a part of HT Media Ltd, today said it has acquired Gurgaon-based social media agency Webitude for an undisclosed sum.
After the acquisition, it would offer digital solutions leveraging on mobile and social media under an umbrella brand 'Digital Quotient', HT Mobile Solutions said in a statement.
Commenting on the development HT Mobile Solutions COO Vinish Kathuria said, "As Digital Quotient, we're going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers."
Webitude Co-founders Santosh Kumar and Girish Mahajan said that the HT group would take their offerings to next level. They would retain their identity as Webitude and continue to operate their agency business as part of the larger group Digital Quotient.