HUL bets on health and wellbeing space as sunrise market of the future

Its strategy follows the success parent Unilever had in the US in this segment, which it entered in 2017 through acquisitions alone

Hindustan Unilever’s (HUL) believes that the health and wellbeing space is the sunrise market of the future.

This strategy by one of India’s largest consumer goods is the success Unilever witnessed in the US in the segment which it entered in 2017 through acquisitions alone and has built a (euro) billion plus business which is the fastest growing part of Unilever in the beauty and wellbeing category.

“The philosophy of entering this space early and going through the acquisition route, where there are value properties and assets is what we are doing in India as well,” Madhusudhan Rao, executive director,