HUL completes acquisition of hygiene brand VWash from Glenmark Pharma

Hindustan Unilever Limited (HUL) on Friday announced that it has completed the acquisition of intimate hygiene brand VWash from Glenmark Pharmaceuticals Ltd.

In a regulatory filing, HUL said that it has acquired the intellectual property rights including trademarks, design, and knowhow related to the VWash brand worldwide.

The acquisition was announced on March 23, 2020, and was subject to certain closing conditions, which have now been fulfilled, it said.

With this acquisition, HUL can unlock significant synergies and scale up the brand by building awareness, driving penetration, leveraging distribution and enhance the offering for the chemist channel, it said.