Around three years after it acquired the hair care brand Indulekha for around Rs 330 crore, Hindustan Unilever (HUL) has turned it into a Rs 2,000 crore brand in terms of valuation, which fetches the company around Rs 400 crore of revenue a year.
At the time of acquisition, this brand under its former owner, Mosons Group, was generating a top line of around Rs 100 crore and an EBITDA of 30 per cent.
Sanjiv Mehta, the company’s chairman and managing director pointed that it has been a successful acquisition for the company and he had himself visited Chennai to