HUL sets up end-to-end digital transformation plan for next phase of growth

The firm is also ramping up technology on the factory floor by reducing service lead time through an integrated sales and operation planning programme

The country's largest consumer goods company, Hindustan Unilever (HUL), on Saturday said it had put in place an end-to-end digital transformation plan as it sought to get future-ready.

Addressing shareholders at its 86th Annual General Meeting (AGM), Sanjiv Mehta, chairman and managing director of HUL, said a new digital council had been set up at the company, and over 80 experiments were underway to help in the transformation.

"By 2030, India will have a large cohort of ‘Generation Z’ consumers with ubiquitous internet, smartphones, and digital media. As they start earning, they will actively use technology-enabled consumption models and have a big