HUL targets home care, launches new brand in the naturals segment

After beauty, skin and hair care, household products gets herbal range; analysts say filling white spaces

Hindustan Unilever (HUL) has launched a new brand in the naturals segment called Nature Protect. After beauty, skin and hair care, this will be the fourth brand in HUL's naturals or herbal portfolio, targeting home care. Analysts say that HUL is filling "white spaces", tapping areas where there is significant consumer momentum.
 

"Hygiene has grown exponentially during the Covid-19 pandemic. Nature Protect is an answer to the felt need for good household products that are sustainable at the same time," says Kaustubh Pawaskar, associate vice-president, research, at brokerage Sharekhan.
 

In response to a mail, an HUL spokesperson said that hygiene